Are You A Looker Or A Doer?

The question that Zack Childress poses on every podcast is how do real estate investors build real wealth and freedom without access to millions of dollars in capital? His mission is to help you find the answer.

Zack uses this episode to cover something that applies to any business owner, not just real estate investors. It’s about being a DOER.

Most new business owners need to look before they begin to do. And that’s okay because they need to address their learning curve.

They begin by reading a book; then they read several. They go to seminars, they take online instruction. Some people make training a way of life because it’s easier than taking action.

You have to implement what you learn in order to even have a business. You must do, which involves overcoming fear and doubt.

Make plans, strategize how you’ll attack the plan, then implement. You cannot train your way to success. Making money requires action.

Be ready to act every day. Be passionate about your business and reaching your goals.

Build relationships. We’ve talked numerous times about building a power team. It’s not a one-time build. Just because you have a realtor on your team doesn’t mean you can’t add more.

You’ll find bankers, title companies, realtors and contractors who have different focuses. You’ll need those different outlooks at some point. Don’t meet one of each and think your team is complete.

Only after you’ve built your foundation, look at houses, make offers, do marketing and make phone calls. Let go of thoughts that hold you back and embrace success.

Watch and learn…

Listen and enjoy:

What’s inside:

  • Doing involves fear; looking does not
  • Make plans that include how and when
  • Show up and be ready
  • Build relationships

Mentioned in this episode:


Download episode transcript in PDF format here…

So, the big question is this, how do aspiring real estate investors like us escape from the rat race and build real wealth and freedom without access to millions of dollars in investment capital and start to live the life that we know we deserve? This is the question and this podcast will give you the answer. My name is Zack Childress and welcome to Real Estate Investing Talk Show.

Here’s the thing you could be in real estate, you could be in, you can be an agent, you could be a mortgage broker, you can be a salon for all that I care in this episode and here’s why. Because you won’t have success in any of those businesses or platforms that you’re trying to reach if you’re not doing and implementing the things that need to be done now, yes, our topic today is more designed around real estate investors, but I want to get real clear with you and help you understand that it’s not necessary to be a real estate investor to be successful in business. You could be in business, in anything, okay. So you just got to be a doer, you got to be a doer. So the question is are you a doer? If you’re a doer, just give me a high five, right. A little high five right here, a little high five. Put a little thumbs up just put something out there that shows me you’re a doer in this world. And if you’re a doer, make it happen, okay. Let’s hone in on this whole aspect, okay. What’s the difference between a looker and a doer? You might think to yourself, oh, a doer is somebody that takes action. Yeah narrowing it down it is somebody that takes action. But are you a doer and all aspects of your life, right? Because here’s why. When we first started out, we are lookers were lookers and everything. We’re looking around trying to see is this a path I want to go? Do I want to go to real estate investing? Do I want to be an agent? Do I want to be mortgage broker? Do I want to open up a salon? Do I want to open up X, Y, and z? What do I want to do?

So we look, we look, we look, we look, we look right. And then part of that looking takes us into researching, right. So we start researching, we start thinking to ourselves, well, hey, look, if I’m going to, you know, go after this, I need to do some research. And so one of the very first places, most people start is reading a book, they want to say, hey, look, let me go read a book. Oh, and by the way, if you’re interested in a book, go to Amazon I’ve got a great book for you it’s called My First Deal Playbook, grab a copy of it it’s free. you just got to pay for the shipping and handling I think it’s like five or six bucks or something like that it’s ridiculously inexpensive. But it’ll give you a starting point on where you need to go.

So, but we’re, people make a mistake at looking is they go, I’m going to read this book. Oh, now I’m going to go read this book. Well, now I’m going to go read this book and I’m going to go read this book and I’m going, oh, you know what I want to feel smart. So I’m going to order 15 books and, and I’m going to look intelligent because they’ve got all these books and I’m going to take pictures of all these books and I’m going to send it out to everybody and let everybody look and say look hey, look at all these books I have. Oh, and you know what now I’m going to go look at some houses and I’m going to take pictures of me looking at these houses and I’m going to send it out to everybody and I’m going to be like, look at me, look at me, look at me I’m a real estate investor. But the reality is, is you’re a looker. And you might even go to some seminars and you might take pictures of yourself at seminars, and you might send them out to all your friends and say, look, look at me, look at me I’m in a seminar I’m learning how to be a real estate investors, but you’re still a looker. And then you might even say, well, let me start networking with people in my area and I’m going to go out and start talking to people and see what they do and how they do it. And you’re going to take pictures of yourself and you’re going to blast it on the most fake-tishes thing in the world when it comes to what someone’s real life is like and that’s Facebook. Hey, look at me look, I’m a looker and I want you to look at me too because I’m a looker and yeah, look, I get it. I do that. But you won’t see me running around to every single one of my properties taking pictures of me in front of a property and posting it on Facebook. What’s the sense of that? I’m not, there’s no real sense in it I don’t do that. I’ve got multiple projects running, but you guys don’t see me posting pictures of me in front of properties like, you know I invest, I don’t need to keep posting in front of you. To me, that’s a small man syndrome that’s what that is. They want to build confidence so they want to keep posting pictures of themselves everywhere. I like to engage people when I’ve had very good conversations and talk about the power of something potential that’s coming.

But at the end of the day, you’re just a looker if that’s what you’re doing because it makes you feel empowered to go to seminars, to read books, to shake hands with other people because you feel in your mind that you’re achieving success and in reality you’re not. So let’s get clear look, some of you aren’t going to like my talk today. Some of you are going to send us a message or private message me or send an email and say that Zack, he sure is rude that Zack, he sure did talk down to us today. And you know what? If you’re that person, you’re probably the person that needs to hear this message more than anybody honestly. You can like it or not, that’s fine. But the point is, is that there is a huge difference between a looker and a doer. And a looker is someone who wants to create satisfaction of just being in the process of looking because you know why? Let’s be honest.

Doing comes with fear, reaching out and moving past the boundaries that you’ve set for yourself is fearful. It’s an absolute fear to try something new or go after something new and the problem with that is is you’re still stuck in your subconscious because you’re allowing your subconscious to tell you all the lies of what could go wrong if you actually do that. Well you do that, you could fail if you do that, you could lose money if you do that, you could do this if you do that. That’s fear guys. That’s fear that we have grown up listening to in our mind and the number one person that lies to you more than anybody is yourself. Especially when it comes to going after things you’ve never done before, once or hence real estate investing, right. Realestate investing is a, is a beautiful journey, but there’s a time that you have to stop looking and stop pretending and stop being a show person.

Like, look at me, look at me, look at all the things I’m going to, and you have to start implementing. You have to actually start doing the processes that are necessary to be successful, right? Like you’ve got to sit down, let’s move over to the doers side, okay. Doers absolutely read books. Doers, absolutely educate themselves on personal development because they understand the number one thing they have to fix is their own thinking and the only way to fix that is to engage in personal development and to overcome their own personal boundaries and their own personal fears and anxiety and over and how they get overwhelmed by things they have to overcome that and that comes from personal development. That is a mindset shift that takes time to develop and it takes commitment to yourself to overcome those things, okay. The number one problem that we hold onto and the reason we won’t become a doer and move forward is because we keep thinking about the past. We keep thinking how we handled situations in the past. We keep thinking about the things that hold us back or how are we reacting to something in the past and so therefore we’ve labeled ourselves for our future. We say, oh, well in the past I handled it this way, so I’m going to handle it that way again. That’s your subconscious controlling your forward motion, and the problem with that is, is you’re now labeling yourself to restrict you from moving forward to be a doer, okay. And so bill being a doer, we build plants. That’s what we do. We build plans. We say, these are my plans and I’m going to execute, this is when I’m going to execute them and this is how I’m going to execute them. If my plan is to execute buying an apartment building and in the next three months, then what do I need to do?

I know that I need to get educated, right? But I don’t need to get stuck in the education process and become a looker of education and start posting about all the things I’m doing and the seminars I’m going to and the books I’m reading and Blah, blah, blah, blah, blah. No one cares okay. They only care when you start executing and you can turn around and say, look what I’ve done then they want to know what you’re doing. Listen, I have a picture of me that the guys in the office created and it’s so perfect. It says, they’ll all call you crazy until you prove success and then they’ll all ask for your help. And that’s reality that’s how it works guys. You are a lone rider in this business until you show success then everybody wants to jump on board. And there’s a big difference in true success and showmen success that’s the lookers. You know, going out looking at houses and posting pictures of them looking at houses. They don’t buy all those houses. Why are they posting pictures about it, right? Like, come on, get real, get in the game, okay. But doers what we do is we execute a plan. We write a plan down, we set goals, we make an agenda, we say, these are the things I’m going to do. I wish I was at my home office right now. I would take that camera and I would pan it around my home office and I have these giant post note pads right with the sticker on them and they cover my walls in my office and I’ve got a pretty office, pretty furniture, but it’s not about the pretty office, it’s not about the pretty furniture, it’s about me building plans to execute the way I want to go.

So they’re all over the walls in my office at home so I can sit down and see them, see where I’m at on this plan, where I’m at on this plan, where I’m at on this plan, where I’m at on this plan and that is what called execution of a plan. We create the plan and we write the plan down, we develop a strategy to achieve the plan and we start executing and implementing that process. Therefore we design a plan and we get educated. The second thing, we designed a plan and we get educated first is designed the plan second is get educated, but don’t get stuck in education. Don’t get stuck reading a hundred books and going to a thousand seminars. And you know, and, and, and networking every day of the week and never implementing, right? We get educated on what it is that we need to do so number three, we can implement. Write it down guys.

I mean, this is what you got to do. I don’t care if you want to be a real estate agent an investor, an insurance person, I don’t care. You will never have success if you don’t build a plan, get educated and implement. Look, I know some of, I know people that say, look, this is what I want to do, I want to go and I want to be a real estate agent. And then they go get educated, they go get their license, they go to a few trainings, they go do these things, right. And then when it comes to implementation time they freeze, they don’t have the ability to do this, make some money because they won’t implement. They just won’t implement. And look, you will never make money until you implement, right. But what are you implementing, right? That might be a question was, I don’t know what to implement. Well you implement the education that you’re receiving, you don’t go get educated, educated for the next three years and then decided to implement. No. You get educated and you implement, you get educated and you implement. That’s what you do. That’s the three most important things to becoming a doer. We build a plan and look, here’s the reality. I have multiple plans, right. I got all kinds. I’ve got plans inside of plans, but I have to see it visually. I build the plan and I go, okay, I know how to do this, this, oh, I don’t know how to do this I better get educated on this. Then once I get educated, guess what I do. Guess what I do? I implement it. I implement it, I become a doer. I do the things necessary to make that happen. Alright, so we’ve understood the three. Now here’s the other side of becoming a doer, okay.

Let’s talk about the other side of being a doer. The other side of being a doer is show up daily and be ready. Show up daily and be ready. Like don’t say, oh, I’ll get to it next week or the week. No, doers don’t wait guys. Doers show up every single day and they say, I’m ready, what are we doing today? What are we doing today? I’m ready. Well, how many, what do we need to get? What do we need to implement? What do we need to go look at it? Who do we need to talk to? That’s a doer. A doer doesn’t need to be told what to do. Do you understand? It’s a huge difference. And look, if the whole world was full of doers, we wouldn’t have any businesses, let’s just be honest. Most people will never understand how to become a doer because they’re always being they’re always waiting to be told what to do, and that is not a doer, right. That’s somebody that needs to be told what to do, right. Doers wake up in the morning and they say, this is what I need to do today and they get people around them to support them and in they’re doing, and they recruit people and they encourage people to be part of their community and do what they’re doing. They are, they’re doers. They show up every day ready. This is what I’m doing today, this is what I’m executing a day, this is what I’m going after today, this is what, I’m not going out on my board today, this is what I need to achieve today, that’s a doer. They show up daily ready. So the real question is, is how many days have you woken up and said to yourself, eh, I don’t really want to do it today I’ll do it tomorrow, right? Be Truthful. I mean, don’t lie to yourself. You know you’re lying. I mean, I probably know you’re lying to if you said it.

Because here’s why people mistake passion, conviction, workaholic they call it sometimes with drive. They mistake drive, I should say they mistake drive with those terms. They, oh man, you work all the time. Oh Man like you’re, you get too excited about this stuff. No, that’s my drive. Listen, I’ve built all kinds of companies. I have done very well for myself over the years and I still get up every morning and all I want to do is I want to get and I want to start doing and I want to get ready for the day. I want to do, I want to do, I get up at five o’clock in the morning, I get things ready for the kids, get them off to the school bus when they’re on the bus. I’m doing, man, I’m doing, I’m active, I’m engaged in the process. I’m going to do her though, right. That’s my drive. Most people will never understand my drive. I mean, it’s the truth. I’ve lost some very long-term relationships because of my drive. They didn’t get me, they didn’t understand why I was so driven, they didn’t even understand the word drive. Most people can’t even concept drive. I was just having a conversation with my staff before I came in here and I said, I wish I had 34 hours in a day because if I had 34 hours in a day, I’d sleep for six and I’d worked for 28 of them. Most people look at that and they go, you’re crazy. But I’m not crazy. That’s what I love to do I love being a doer. I love building, creating, doing things that are going to encourage me to do more, it’s going to push me to do more. That’s going to help me see higher expectations in my life, my family, my wellbeing, who I am, what I’m doing.

Because you got to remember, I’m not in this business anymore to make money. You understand? Like I’m not, I’m in this business now to create a legacy. That’s where I’m at when it comes to real estate. When it comes to real estate, I’m just building it for legacy. I’m building it for my kids kids. That’s what I’m building it for. So anyways, number four is show up daily and be ready, that’s the key. So the fifth thing I want to talk about is doers in real estate, right. The top four could be in anything, right. But when we move into the real estate side, what does it doer do? A doer comes out, he builds his plan, right. Let’s just, let’s go through it again. He builds his plan or she builds her plan and she or he gets educated on what needs to be done in that plan that they don’t know and then she or he implements that education so that they can build a business and they show up daily ready, but they also build their relationships.

So number five is they build their relationships to be successful in that field in which they’re going to become doers, okay. That is where doers come. So they say, look, I’ve built my plan, I know what I want to do, I’ve gotten educated, implementing my education, I’m showing up daily. Oh, but you know what? I’m in real estate so I need to build relationships. What is part of those relationships doers do? They go out and build relationships with banks weekly, weekly. Not One bank weekly they’re building relationships with banks. They’re building relationships with agents, making sure they get the right person on their team, they’re executing plans to keep agents or get rid of agents, whichever agent’s going to work best for them. They’re building contractor relationships and wholesaler relationships and buyer relationships, property management relationships. They’re building relationships that are going to help them become doers in the niche in which they are in, which is real estate. And I can tell you that’s a big difference in networking, right. So we look at what does a looker do a look or goes to a networking event and shakes hands, talked to people about what they’re doing. A doer networks by going to the specific relationships that they need to grow their business and they network with that relationship and build that execution of that partnership and they continue to build that relationship or continue to build new relationships. Because let’s be truthful, some power team members will not grow with you if you’re a doer, you’re constantly growing, you’re constantly moving forward and sometimes they are just not going to grow with you. So building that relationship is absolute crucial when you start to think about it, okay.

Now the sixth thing is, is once they have that foundation laid, let’s just draw a line. Let’s just draw a line between the first four and the next, because the first four for any business, but in real estate, these next are our applicable to you, okay. Are next are applicable to you, which is building your relationships inside your niche of real estate. Once you’ve built those, then you become a doer to go look at properties. You then become a doer, okay. That’s when you become a doer of looking at properties. You don’t go look at properties before you’ve got an educated and implement and build your team and started relationships. That’s like backwards. You don’t do that. You go build all of that first and then you go look at property and listen to me, don’t take pictures of the properties and post them because you looked at it. Because let me tell you something if somebody else sees that picture in your network and knows that area knows that property, guess what they might do? They might just go over there and knock on the door and say, hey, I’ll give you a higher offer than what you’ve already got on the property. That’s the stuff you got to think about. Stop being a looker. Stop being a poser as we say, no sense for being a poser, just do your business. Listen people will know you become successful as you grow and you show what you’ve done by growing the business without having to tell everybody you’re growing a business, right? So then we go look at properties. So this is just an order of things, right. Build the business, set the goals, get educated, implement, show up daily, ready to work run the business, right.

Then go out, build your relationships, create your team players, know who you’re going to be working with, make sure you have the things you need in place and then start going and looking at properties and then start making offers guys be a doer. Once you’ve set all that other stuff in place, then be a doer in real estate. Once all of that stuff, now listen to me, I’m not saying go look at properties first. That’s like the biggest mistake most new investors make. They want to run and look at houses. It’s not, it doesn’t even make sense. They don’t even have their team together. Then what happens is they see a house, they make an offer on it, and now they’re like, oh my goodness now I’ve got to have a team. I’ve got to find a contractor. Then they’re in scramble mode and they’re in stress mode and now they’re right back to the anxiety that they had when they were working at a job and a deadline hit them, right. They don’t love that job now, they’re not loving real estate because they didn’t do it right. They didn’t do it right, but once you’ve done all that and you’re being the doer, then yeah, you go look at properties and you make offers and you do marketing. You look, once you’ve laid the foundation, you go look at houses, you make offers, you do marketing, you go look at houses, you make offers, you do marketing, you go look at houses, you make offers, you do marketing and you make phone calls.

If I could simplify this business for you into four things that would create success for you after you’ve laid your foundation and you’ve built your key power team and relationships, the four things. Once you’ve done all that is yes, go look at properties, make offers, do marketing, make phone calls, go look at properties, make offers, do marketing, and go make phone calls. That’s four crucial things for a real estate investor to be successful, but you don’t do those until you’ve done your foundation and you’ve put your team together. You’ve laid everything out that you need. You’ve got your agents, you’ve got your brokers, you’ve got your bankers, you’ve got your contractors, you’ve got your buyers, you’ve got your insurance guys on board, you’ve got your title companies on board, you’ve got your team, you’ve networked with the people on you’re going to need on your team and you’ve established that and once that’s been established, then yes, move into the four crucial points. Go look at houses, make offers, do marketing, make phone calls. Go look at houses, make offers, do marketing, make phone calls that my friends is what doers do. So which one are you?

Did today create a shift, right? Did today create a shift? Did it make you start thinking about, am I really looking or am I really doing? Because I’m here to tell you, if you’re not doing what I just took a whole list of things and carried you down, then you’re still looking man, you’re still looking. You’re looking for success, and it’s right in front of you, it’s right in front of you. You get up every morning and brush your teeth and you look at the most successful person in your life, it’s you. You look at dead in the eyes. You brush your teeth, you brush your hair in front of a mirror, you’re looking at the most successful person in your life, you just have to acknowledge it. You have to embrace that. You got to let go of the labels that your past has put on you and you have to realize that you are, you are the person that’s going to put you in a better light. You’re the person that’s going to build that kingdom for your family. You’re the person. You’re the one that makes the choices to move forward. The choice is yours, we say it all the time. The choice is yours, but sometimes you don’t know where to start. Well, I just gave me an entire list of how to become a doer, right.

The first four work in any business that you ever want to start. Build a plan, get educated, implement, show up daily ready, build a plan and get educated, implement, show up daily ready. Four key factors to any business. I don’t care what it is those are the four key factors. Now, when we move into real estate, you got to build the foundation. What’s the foundation? Building your relationships. The foundation in real estate is what I shared with you. Building your team, bankers, agents, brokers, contractors, insurance people, title companies that’s your foundation. Once that’s together and you understand what you can do, then you move into the four implementations of being a doer. Go look at houses, make offers, do marketing, make phone calls.

You’ve been listening to the Real Estate Investing Talk Show. I’m Zack Childress and I’m on a mission to create 10,000 real estate bosses over the next year. Will you be one of them? Head over to my website,, and register for my free web class, where you’ll discover how to escape from the nine to five grind and become your own boss in real estate. See you there.