The question that Zack Childress poses in every podcast is how do real estate investors build real wealth and freedom without access to millions of dollars in capital? His mission is to help you find the answer.
You are doing direct mail wrong—I’m sure of it. It’s a paid lead source. And since you’re paying for it, be sure you’re doing it right.
Within the advertising world, direct mail has the lowest response rate of any advertising method. It’s the nature of the beast.
That’s why you need to focus the list… only mail to certain ZIP codes, only mail to properties that have built up at least 50% in equity.
Mailing multiple times gives you multiple opportunities to follow up. You should link letter 1 to letter 2, and link letter 2 to letter 3. It makes a difference.
Layer the pain of the potential seller. Get a list of out-of-state owners (1st pain layer) who are also about to go into foreclosure (2nd pain layer). The deeper the pain is for that owner, the more likely he is to sell.
Watch and learn:
Listen and enjoy:
- Mail to the same people several times
- Storyboard your message
- Layer your pain
- Use your returned mail
Mentioned in this episode:
- Reach Zack by phone: 707.247.4248
- Follow Zack on Facebook: REI Success Academy Facebook
- Zack’s Book: My First Deal Playbook